In a country where the definition of sport is one and only Cricket, India is seeing a rise in the popularity of Golf. Driven by the country’s economic boom, which has produced a 300 million strong middle-class, Callaway forecasts that India’s potential golf market will grow at a rate of 25 to 30 percent over the next few years, compared to 2 to 3 percent in the U.S.
Unlike the traditional golf market which is mainly targeted at an older population, golf in India is generating huge interest among the young, especially those from middle and upper-income families who can afford to take lessons. Continue reading “It’s Tee Time in India!”